Observe before decorating.
Good design begins with the question underneath the brief.
About the studio
I observe first.
Then I make it mean something.
I’m a multidisciplinary designer in Singapore. I build identities, campaigns, websites and the occasional idea that starts with “wait… what if?”
A few things I do
- Campaigns
- No-code Websites
- Editorial
- Art Direction
- Visual Systems
- AI Exploration
- Prototyping
- Builder
- Page Layout
- Graphic Design
How I work
Clarity can still have feelings.
Useful does not have to mean sterile. Personality is part of the system.
Use the new tools. Keep your taste.
AI can speed up making. Judgment is still the main character.